The client was operating in a competitive market where pricing, product launches, and promotions from rivals change constantly. Their team had no structured way to track what competitors were doing — it was all done manually, sporadically, and inconsistently. Important changes were frequently missed, strategic decisions were being made on outdated information, and valuable hours were being lost to research that could never keep up with the pace of the market.

We built an automated competitor monitoring pipeline in n8n that runs daily on a scheduled trigger. The workflow uses Browserless to scrape a defined list of competitor websites — pulling pricing pages, product listings, and promotional banners. The raw data is passed to Claude AI, which compares the new content against the previous day’s snapshot, identifies meaningful changes, and writes a concise human-readable summary of what has shifted and why it might matter.

The daily intelligence report is automatically formatted and delivered to a dedicated Slack channel every morning before the team starts their day. A full structured log of all changes is also stored in a Google Sheet, giving management a running history of competitor movements they can reference at any time.

The team now starts every morning with a clear, AI-written briefing on exactly what their competitors did the day before — without anyone having to lift a finger. Price changes, new product launches, and promo campaigns are caught the same day they happen. The client has already used the intelligence to adjust their own pricing in response to a competitor promotion they would have previously missed entirely. Zero manual research hours, full market visibility, every single day.